Edwards Lifesciences Product Manager, Digital Marketing in Nyon, Switzerland
The EU THV division (Transcatheter Heart Valves) of Edwards Lifesciences is committed to delivering high value content through digital channels to patients and healthcare professionals. In order to support decisions on campaign optimization and new programs, the marketing team is hiring a Product Manager, Digital Marketing, who will be responsible to grow digital marketing capabilities of EU THV Marketing.
1- Implement social media strategy and drive tactical execution for THV EU, including:
HCP social media outreach (editorial calendar & advertising)Patient social media outreach. (editorial calendar & advertising)Influencer mapping, engagement strategy and tactical execution in collaboration with content teams (Therapy Development, Evidence Marketing, Portfolio)
Social media listening: identification of THV EU needs, setup reports and dashboards. Monitor, optimize and derive insights for the broader team.
2-Develop and drive advanced digital analytics plan.
Augment existing reporting capabilities in order to make full use of collected data through Google Analytics and Marketo. Derive insights and disseminate to broader team
Define reporting requirements and collaborate with agency to ensure proper tagging
Through the in-depth analysis of reporting data, provide recommendations to the digital marketing team with regards to media optimization, editorial content (SEO) and UX
3- Professional education digital strategy & project management:
Provide strategic direction on digital interactions Prof Ed
Provide operational support to deliver high-value digital interactions
Identify platforms best suited to meet business objectives
Design user experience & audience interaction journey
Develop multi-channel strategy in order to maximize business impact
4- Other incidental duties: collaborate on ad-hoc projects, act as SME within marketing and beyond, support the team with QA on broader digital projects (e.g. website launch), support budget management and reporting (monthly budget tracking)
Digital Marketing experience 8-10 yrs
Social media management experience 3-6 years
Experience in the healthcare industry. Medical device or prescription pharma preferred.
Proficiency with social media listening & management platforms (Hootsuite, Talkwalker preferred)
Expert proficiency with digital analytics, including strong experience with Google Analytics and with data visualization tools such as Tableau, Power BI or Qlikview
First-hand involvement in managing reporting and dashboards for digital marketing programs
Strong analytical and reporting skills
Solution driven and “patient first” mindset
Full proficiency with Excel and PowerPoint
Fluent in English
Good to have:
Bachelor in Marketing or higher degree
Fluency in one or several additional European languages
Experience with marketing automation tools such as Marketo, Eloqua or Pardot
Experience in international organizations
Experience dealing with agencies
Experience with online collaboration tools (Teams, Mural)
Good communication skills: ability to explain complex data in a simple manner
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.