Edwards Lifesciences Product Manager, Digital Marketing in Prague, Czech Republic
Lead digital marketing projects from the campaign brief phase to project delivery – in the following fields of digital marketing: campaign websites, content marketing, traffic generation, serious gaming, online engagement, opt-in acquisition, email marketing, marketing automation.
Liaise with marketing project leads to understand and collect campaign requirements. Discuss and support campaign brief documentation. Ensure proper stakeholders are involved. Brief agencies.
Develop project action plans & keep track of timelines. Support digital team in establishing project management standards and best practices.
Own and maintain promotional and communications calendar. Ensure liaison with each team to update comprehensive cross-functional plan. Keep track of milestones for on-time delivery of communications.
Coordinate asset reviews (content review, legal & regulatory review). Support digital team in establishing standards to keep review timeline as lean as possible.
Manage QA for all projects
Digital marketing experience 4-6 yrs
Expert proficiency with digital analytics, including strong experience with Google Analytics and with data visualization tools such as Tableau, Power BI or Qlikview
Proficiency with social media listening & management platforms (Hootsuite, Talkwalker preferred)
First-hand involvement in several fields of digital marketing, including acquisition and engagement tactics
Strong project management skills
Strong reporting & presentation skills
Strong interpersonal drive
Experience managing agencies
Experience in international organizations
Fluent in English
Good to have:
Bachelor in Marketing
Additional language proficiency: German, Dutch, Swedish, Spanish or Italian
Experience in healthcare industry or in other regulated industries
Strong understanding of UX principles
Marketo hands-on experience
Social media planning / community management experience
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.